FIFA is racing the clock to secure broadcast deals in India and China as valuation gaps and weak broadcaster appetite threaten global reach just weeks before the 2026 World Cup.

FIFA is reportedly facing a $40m valuation gap in negotiations over Indian broadcast rights for the 2026 FIFA World Cup. With the tournament in Canada, the organization is under pressure to finalize agreements amid concerns of a potential 22.6% reach loss due to the ongoing talks in India and China.