Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
This week, fan engagement and commercial innovation take centre stage as Electronic Arts strengthens its relationship with the Brazilian Football Confederation through gaming. Aston Villa FC is also expanding its horizons beyond matchday events, focusing on enhancing fan experiences and driving commercial growth.
The Commodity Futures Trading Commission (CFTC) is partnering with Major League Baseball and other sports leagues to combat insider trading on prediction markets.
CasinoCanada and BGaming have partnered to introduce a series of free social slot tournaments aimed at enhancing player engagement.
A code of good practice for prize draw operators comes into force in the UK next week.