Tour de Suisse has terminated its sponsorship agreement with cryptocurrency exchange Zondacrypto following reports of operational and financial difficulties.
You would be forgiven for not hearing much about Zondacrypto within sporting circles until recently. Unlike Crypto.com’s F1 branding blitz or the now-infamous collapse of FTX’s global sports empire, the Polish-founded cryptocurrency exchange has largely built its brand without the fanfare that typically accompanies crypto sponsorships in sports.
