Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to pitch live in Lisbon for a prize package valued at more than €80,000.
Taking place on Thursday, October 1 on the Product Innovation Showcase Stage of SBC Summit, the competition provides a platform for startups to showcase their innovations in the betting and gaming industry. The selected startups will have the chance to present their ideas to a wide audience and compete for the valuable prize package.
