Global online bookmaker bet365 has paid out £30m to users through its ‘Sub On Play On’ promotion during the opening 11 days of the 2026 World Cup, with substitutes delivering a series of winners for customers.
The 'Sub On Play On' promotion by bet365 has resulted in a £30m payout to users in the first 11 days of the 2026 World Cup. This feature allows player bets to remain active even if the original selection is substituted, ensuring continued excitement and opportunities for customers.
Customers have benefitted from the innovative 'Sub On Play On' feature by bet365, which has seen substitutes stepping in and securing wins for bettors during the initial days of the 2026 World Cup.
