As player props continue to grow in appeal, Betclic Group’s Martin Houdbine and WSF Odds’ Giovanni Bertoli explain how their collaboration helped the operator rebuild its offering to meet changing customer expectations and improve scalability, settlement speed and the user experience before this summer’s football showpiece.
Betclic Group, in partnership with WSF Odds, has revamped its player props strategy to adapt to the increasing demand in this market segment. Martin Houdbine from Betclic and Giovanni Bertoli from WSF Odds shared insights on how this collaboration enabled the operator to enhance its offerings, ensuring they align with evolving customer preferences.
The focus of the initiative was to enhance scalability, settlement speed, and overall user experience. By leveraging the expertise of both teams, Betclic aimed to provide a more engaging and efficient platform for its users, especially in anticipation of the upcoming football event this summer.
