The Better Gambling Forum (BGF) and SBC Events & Media have signed a strategic partnership to advance a practical, scalable approach to player protection across North America and beyond.

The Better Gambling Forum (BGF) and SBC Events & Media have entered into a strategic partnership aimed at enhancing player protection measures in North America and other regions. This collaboration will utilize SBC's events and media platforms to promote BGF's Responsible Gambling 3.0 framework, emphasizing the conversion of policy and research into actionable tools.

By combining their strengths, BGF and SBC aim to drive greater awareness and implementation of responsible gambling practices, focusing on practical solutions that can be effectively applied within the gaming industry.