Better Gambling Forum and SBC Events & Media have partnered to enhance player protection standards and promote sustainable gambling practices in North America and other regions. The collaboration aims to leverage SBC’s platforms to increase engagement with the Better Gambling Forum’s Responsible Gambling 3.0 framework.

Better Gambling Forum and SBC Events & Media have joined forces in a strategic partnership to drive advancements in player protection measures and advocate for sustainable gambling behaviors in various markets, with a primary focus on North America. Through this collaboration, SBC’s events and media channels will be utilized to amplify the reach of the Better Gambling Forum’s Responsible Gambling 3.0 framework, which is designed to...