Sports sponsorships in the global betting and gaming industry continue to thrive with numerous partnerships being announced this week, reaching millions of sports fans worldwide.

This week's Sponsor Spotlight is filled with a plethora of new partnerships as operators from around the globe have been busy securing deals in the EFL Championship. The high level of activity in sponsorships highlights the industry's commitment to sports partnerships and reaching a broad audience.

These recent deals underscore the ongoing trend of betting sponsors heavily investing in sports sponsorships to enhance their brand visibility and engage with sports enthusiasts globally.