Super Group-owned Betway has signed former Real Madrid star Guti as a new brand ambassador for its Spanish market operations.
The partnership with Guti is part of Betway's strategy to enhance its presence in the Spanish market by leveraging the popularity and influence of the former footballer. This move aligns with the trend of sports betting operators like Betway investing in football ambassadors to boost their marketing efforts, particularly in anticipation of the 2026 FIFA World Cup.