Brazilian lawmakers are considering tighter restrictions on sports betting advertising amid concerns over gambling addiction and consumer harm.

A public hearing hosted by Brazil’s Sports Committee on 8 July saw researchers, gambling addiction specialists and health professionals debate the risks posed by sports betting and online gaming advertising. Excessive exposure to sports betting and other forms of online gambling has raised worries about addiction and its impact on consumers.

The comparison between sports betting ads and cigarette marketing was drawn during the discussions, highlighting the need for stricter regulations to protect vulnerable individuals from potential harm.