Callum Williams speaks to DraftKings’ CMO Steph Sherman and others on how to recruit and retain the World Cup’s many first-time bettors.
The 2026 FIFA World Cup is expected to be the largest betting event ever, with increased competition and a field of 64 teams. DraftKings is focusing on innovative strategies to engage and retain the influx of first-time bettors during this historic event.
Steph Sherman, DraftKings' CMO, emphasizes the importance of creating a seamless and enjoyable betting experience for newcomers, including personalized promotions and easy-to-understand betting options. By leveraging data analytics and user insights, DraftKings aims to provide a tailored approach to attract and retain World Cup enthusiasts entering the betting market for the first time.
