From Warner Bros Discovery’s global media push to Amazon’s growing role in premium tennis coverage, Roland-Garros continues to evolve into one of sport’s most valuable luxury entertainment properties.
As the 2026 French Open commences in Paris, Roland-Garros maintains its position as one of the most commercially distinctive properties in global sport. The clay-court Grand Slam tournament holds a unique status in the world of sports and entertainment, attracting significant attention from various media and entertainment giants.
With Warner Bros Discovery and Amazon playing significant roles in enhancing the tournament's visibility and reach, Roland-Garros solidifies its standing as a premier luxury entertainment brand in the sports industry.
