European operator bet-at-home has launched Fast Track's player engagement technology across its sportsbook and casino verticals.
The agreement between Fast Track and bet-at-home enables the operator to utilize Fast Track's player engagement technology for its sportsbook and casino sections. This partnership provides bet-at-home with a comprehensive customer model that covers CRM, Rewards, and Greco, allowing for real-time engagement with players. By implementing this unified system, the operator gains the capability to manage player engagement, gamification, and loyalty initiatives seamlessly.
