Fortuna Edge Media's CEO discusses the changing affiliate model, the impact of technology and first-party data on acquisition strategies, and the future of performance-driven growth in the gaming industry.
Fortuna Edge Media's CEO, Aidan Toolan (AT), shared insights with SBC Americas (SBCA) on the evolving affiliate landscape. He highlighted the shift towards infrastructure-focused strategies over traditional traffic-based approaches. Toolan emphasized the crucial role of technology and first-party data in shaping successful acquisition tactics.
The discussion also touched on the future trajectory of performance-driven growth within the gaming sector. Toolan outlined how industry players are adapting to new paradigms, emphasizing the importance of innovative infrastructure in driving sustainable acquisition practices.
