The UK horse racing industry has faced its fair share of challenges over the last few years – racecourse closures, governance changes and – most recently – an ongoing battle to engage new audiences.
This struggle is not unique to the UK, as global racing bodies are also striving to attract new viewers. A recent report highlights that the industry is missing out on a potential global audience of 200 million people. Factors such as racecourse closures, governance issues, and difficulties in engaging modern audiences have contributed to this challenge.
