FIRST.bet has welcomed Ian Bradley as its new co-CEO to help thrust the B2B sportsbook provider into a new era of global expansion.
Bradley brings over 20 years of B2B sportsbook expertise to FIRST.bet. His career began in spread betting and trading at Sporting Index and Sporting Solutions before transitioning to B2B sportsbook operations, where he will now play a key role in the company's growth and international reach.