ITV has launched a new betting comparison app, ITV OddsFinder, designed to help horse racing punters compare live odds from multiple bookmakers.
This move follows the TV network's recent foray into the gaming industry with the introduction of ITV Win in December 2025, a venture that was short-lived and ceased operations by May 2026. The ITV OddsFinder app aims to provide horse racing enthusiasts with a convenient platform to compare real-time odds offered by various bookmakers, enhancing their betting experience and decision-making process.
