The National Advertising Division (NAD) is investigating Kalshi’s marketing practices. It is particularly concerned about the lack of transparency in the company’s use of influencers and affiliates to promote the platform on social media.
The National Advertising Division (NAD) is currently looking into the marketing strategies employed by Kalshi. Of particular concern is the lack of transparency surrounding the utilization of influencers and affiliates in promoting the platform across social media channels. This investigation comes amidst a shift towards influencer marketing as a potentially more impactful strategy compared to traditional TV advertising for gambling companies.
