The Las Vegas Convention and Visitors Authority Board of Directors has approved more than $460 million in tourism marketing, advertising, production, and research contracts aimed at expanding Las Vegas’ global reach.
The board has greenlit a three-year, $309 million contract with R&R Partners for advertising, marketing, and communications services, with an optional two-year extension. This move is part of the effort to enhance Las Vegas' presence on the global stage and attract more visitors to the city.
In addition to the R&R Partners deal, the board also approved contracts with other firms for various services, all geared towards boosting tourism in Las Vegas and solidifying its position as a premier travel destination.
