Amid a crucial time for the Latin American betting segment, LSports has just signed a landmark deal with Caliente Interactive to power one of the region’s biggest sportsbooks.
LSports, a sports data provider, has recently secured a significant partnership with Caliente Interactive, a move that signifies the company's growing presence in Latin America. Fernando Martinez, VP Sales LatAm at LSports, shared insights with SBC News on how this collaboration reflects the current trends and future prospects of the regional betting market.
