The NBA continues to grow its sponsorship inventory with a focus on long-term value.
The NBA continues to grow its sponsorship inventory with a focus on long-term value.
NBA teams achieved a record $1.8 billion in sponsorship revenue, emphasizing single-value deals over quantity. The league is expanding its portfolio with new title rights agreements and jersey patch deals, but with a more selective approach. This shift towards prioritizing long-term value aims to build sustainable partnerships and maximize revenue potential.
In this article, 1xPartners shares practical strategies to help affiliates capitalize on the world's biggest football tournament.
The NBA continues to grow its sponsorship inventory with a focus on long-term value.
SOFTSWISS, a global iGaming software provider, will host a LinkedIn Live Panel titled Prediction Markets for iGaming: Risks and Opportunities on 25 June at 14:00 CET.