Netflix has made its first dedicated appointment focused on real-money gaming (RMG) advertising solutions as the streaming giant continues to expand its global advertising business.
Netflix has appointed Ian Hunter, previously at Snap Inc, to lead its efforts in engaging with betting and gaming advertisers. Hunter, who held senior roles at Snap Inc, will play a key role in building relationships in the gaming advertising sector for the entertainment company.
The move signifies Netflix's strategic push into real-money gaming advertising, aiming to capitalize on the growing opportunities in this sector and strengthen its position in the global advertising market.
