Issue 40 of SBC Leaders magazine features interviews with executives from Fanatics, bet365, Hard Rock, FanDuel, DraftKings, Betsson, Apuesta Total, and Allwyn. Creating a great product that sports fans can relate to is key to building a strong sportsbook brand, according to Fanatics Betting & Gaming’s Chief Marketing Officer Selena Kalvaria.
Issue 40 of SBC Leaders magazine has been released, showcasing interviews with top executives from leading companies such as Fanatics, bet365, Hard Rock, FanDuel, DraftKings, Betsson, Apuesta Total, and Allwyn. Fanatics Betting & Gaming’s Chief Marketing Officer Selena Kalvaria emphasizes the importance of developing a product that resonates with sports fans to establish a robust sportsbook brand.
