In this opinion piece, Ohad Straschnov, Vice President of Compliance at Soft2Bet, argues that responsible gaming should be embedded into every stage of the player journey rather than treated as a regulatory obligation, making player protection a core product and business strategy.
Straschnov highlights the shift in the industry towards viewing responsible gaming as a fundamental aspect of operations rather than a mere compliance requirement. He stresses the importance of integrating player protection measures seamlessly throughout the user experience to prioritize well-being.
According to Straschnov, having a responsible gaming program is no longer a unique selling point for licensed operators but a fundamental necessity. By prioritizing player safety and care, operators can enhance their overall product offering and establish trust with their customer base.
