Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. This week is headlined by Sportradar’s expansion into prediction markets with Kalshi and its renewed Wimbledon data rights deal, as well as BoyleSports’ creator-led World Cup campaign with Mark Goldbridge.
Sportradar has made significant moves recently, expanding its reach into prediction markets through a collaboration with Kalshi. Additionally, the company has secured a renewed data rights deal with Wimbledon, further solidifying its position in the sports data industry. On the other hand, BoyleSports has launched an innovative World Cup campaign led by Mark Goldbridge, aiming to engage fans through unique creator-led content.
