The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant.
The upcoming 2026 World Cup presents a significant milestone for Brazilian bettors as they will have the chance to legally wager on their national team. This development is set to open up a substantial opportunity for operators in the newly regulated Latin American market. Mateo Lenoble, Kambi’s LatAm head of sales, highlights the potential game-changing impact of Kambi's shift to 100% AI-driven trading for operators throughout the region.
