The Spotify and Uber investor TPG is reportedly set to help the Greece-based casino operator Bally’s Intralot complete a takeover of the firm behind the British bookmaker William Hill.

TPG, known as one of the world’s largest alternative asset management firms, is preparing to support Bally’s Intralot in acquiring the company that operates William Hill in the UK. Alternative assets in finance typically include private equity and real estate holdings.

The move signifies a significant development in the casino industry, with TPG’s involvement potentially reshaping the landscape of the sector as Bally’s Intralot aims to secure the takeover of William Hill’s operator, Evoke.