Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
This week, West Ham has decided to keep Boyle Sports as their front-of-shirt sponsor even after being relegated. Additionally, the NWSL has implemented new rules for boot sponsorships. HSBC has also entered a new presenting partnership, bringing more interesting developments to the sports sponsorship landscape.
BOYLE Sports will remain West Ham United's front-of-shirt sponsor for the 2026/27 season, with its logo on the Club's Men's and Women's team kits.
More traditional financial (TradFi) firms will enter the $44 billion prediction market sector in the months ahead, say industry insiders.
A group of Ohio lawmakers has introduced a bill that would ban online sports betting and impose sweeping restrictions on legal wagering in the state.