Ahead of SBC Summit Canada, Formula 1’s Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1’s wagering footprint.
Mark Wrigley, F1’s Head of Betting, highlighted the potential for growth in Formula 1's betting sector during the SBC Summit Canada. Despite having a massive global audience, Formula 1 currently represents only 0.4% of the total worldwide betting handle. Wrigley emphasized the importance of utilizing live data, establishing strategic partnerships with operators, and focusing on product innovation to enhance Formula 1's presence in the betting market.
