Mark Wrigley Discusses Formula 1’s Betting Strategy
Ahead of SBC Summit Canada, Formula 1’s Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1’s wagering footprint.
Ahead of SBC Summit Canada, Formula 1’s Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1’s wagering footprint.
Formula 1 hit a record $617m in Q1 2026 revenue, up 53% year-on-year, but cancelled Middle East races and new regulations cast a shadow over the quarters ahead
F1 is searching for balance as its push toward sustainability collides with racing and fan expectations.
Formula 1 has agreed a new long-standing partnership with Sky as part of a new commercial package spanning the UK, Ireland and Italy.