The upcoming Premier League ban on front-of-shirt betting deals is not deterring Betano from continuing to work with its biggest footballing partner, Aston Villa FC.
Betano has signed a three-year extension with Aston Villa FC, prolonging their partnership until the 2028/29 season. The original deal was initiated in 2024. Despite the Premier League's impending restrictions on betting sponsorships, Betano remains committed to its collaboration with Aston Villa.