Betano’s Pivot and SoFi’s Athlete Push in Partnership Playbook
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
Betano
Betano Extends Partnership with Aston Villa in Long-Term Deal
The upcoming Premier League ban on front-of-shirt betting deals is not deterring Betano from continuing to work with its biggest footballing partner, Aston Villa FC.
Play'n GO Expands Presence in Colombia with Betano Integration
iGaming content provider Play'n GO has expanded its presence in Latin America after going live with Betano, the online sports betting and gaming brand owned by Kaizen Gaming.
Tottenham Partners with Betano for Training Wear
Tottenham Hotspur has partnered with Betano for their training wear, following the end of Aston Villa's sponsorship deal.
Kaizen Gaming Launches AI Trivia Game on Betano
Kaizen Gaming has launched a brand new innovative AI-powered Trivia experience on its online betting and gaming brand Betano.
Global Football Dominates 2026 FIFA World Cup Partnerships
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.