SBC Summit Tbilisi 2026 will explore how betting brands can generate measurable value as the cost of visibility continues to rise

SBC Summit Tbilisi 2026, organized in partnership with SMH Global, is scheduled to be held at the Sheraton Grand Tbilisi Metechi Palace on July 15-16. The event will feature two days of networking, exhibitions, and conference sessions focusing on exploring sports rights, sponsorship, and media in the betting industry.