BGC Supports DCMS Consultation, Aligns with Entain’s Urgency Call
The Betting and Gaming Council (BGC) welcomes DCMS's consultation on banning illegal gambling sponsorships and ads, aligning with Entain's call for swift action.
sponsorship
Top 10 Most Absurd 'Official Partner' Titles in Sports
Sports clubs and franchises have realized they can sell the same sponsorship a dozen times, provided the categories get silly enough.
SBC Summit Tbilisi 2026 to Explore Sports Rights and Sponsorship
SBC Summit Tbilisi 2026 will explore how betting brands can generate measurable value as the cost of visibility continues to rise
EGT Digital Partners with CSKA Sofia in New Sponsorship Deal
EGT Digital has signed a sponsorship agreement with CSKA Sofia to become a sponsor of the Bulgarian football club as part of its involvement in sports and youth development initiatives.
DragonBet Local Deal and Betway Man Utd Sponsorship Update
This week’s Sponsor Spotlight sees three very different partnership plays, but all point toward the same trend – betting brands having to get smarter about visibility and long-term association with sport.