More traditional financial (TradFi) firms will enter the $44 billion prediction market sector in the months ahead, say industry insiders.

Traditional financial firms are gearing up to join the $44 billion prediction market industry, with industry experts predicting an influx in the coming months. Notably, Cboe, a major player in the options trading market valued at $26 billion, has already dipped its toes by launching the Cboe Predicts platform at the end of June. This platform facilitates binary outcome contracts related to market movements, indicating a shift towards prediction markets within the financial sector.