Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships.
Summer is definitely in full swing as the partnership news is starting to slow down, but this week there are a few interesting strategies at play. Betano has adapted its approach with a pivot, while SoFi is making a strong push towards athlete partnerships.
Paddy Power has taken aim at FIFA and its President, Gianni Infantino, following a haphazard scheme to sell stakes in the World Cup.
Poker-style tournament runs across 30 Topgolf venues in 11 states this September, leading up to a Scottsdale final and a $250,000 World Series of Golf prize
Altenar has extended its partnership with Gran Madrid | Casino Online, ensuring the provision of sportsbook technology for the regulated Spanish market.