Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some major deals, which will be seen by millions of sports fans around the world.
MGM Resorts International and BetMGM have renewed their partnerships with Major League Baseball (MLB). The agreements, which originated in 2018, designate MGM Resorts and BetMGM as the league's inaugural Official Gaming and Sports Betting Partners.
MLB has agreed to extend its business relationships with MGM Resorts International and BetMGM, continuing partnerships spanning nearly a decade.
BetMGM is providing a $1K promo for the upcoming match between Messi & Argentina vs. Austria.
Entain is reportedly assessing strategic options for its Central and Eastern Europe joint venture, including a possible sale.
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night’s ceremony at Pier Sixty Six in Fort Lauderdale, Florida.
People Incorporated, formerly IAC, has launched an $18bn (£13.4bn) bid to take control of gambling giant MGM Resorts International.
BetMGM has partnered with Tailgate Beach Club at Mandalay Bay Resort and Casino ahead of the venue’s opening on Saturday, May 16.
The start of a new month brings a new round of hires, exits and promotions in gaming. Each week, SBC Americas highlights the latest workforce and organizational changes in North America‘s commercial gaming market.