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Callum Williams speaks to DraftKings’ CMO Steph Sherman and others on how to recruit and retain the World Cup’s many first-time bettors.
The Kalshi promo code HANDLE offers a $10 bonus for the USA vs. Paraguay World Cup Group Stage match.
Celebrate the start of the 2026 World Cup with a $10 new player bonus by signing up with the SportsHandle Kalshi promo code HANDLE today, Friday, June 12, 2026.
World Cup travel concerns are mounting just days before kick-off, with a Somali referee becoming the latest participant denied entry to the US
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. This week is headlined by Sportradar’s expansion into prediction markets with Kalshi and its renewed Wimbledon data rights deal, as well a
Punters are getting behind their national teams across various nations during this year’s World Cup, but with one big outlier – England.
SBC News speaks with Croatia-focused, Entain-owned bookmaker SuperSport as part of its World Cup Betting Tour series. Despite Croatia's small population and a domestic league ranked outside the top 10 globally, the national team has consistently performed well on the international stage.
BOYLE Sports has named Olivia Buzaglo as its new football ambassador ahead of the 2026 World Cup campaign.
International bookmaker bet365 is adding a video game inspired element to its World Cup trading with the tournament just a week away.
Wazdan has launched a new football-themed slot game, 9 Balls, introducing a Penalty Kick feature and a top Champion Jackpot prize of up to 2,500 times a player's stake.
SBC News speaks to Scotland’s McBookie for the first part of its inaugural World Cup Betting Tour series.