As the summer transfer window opens for English football clubs, reports indicate that members of the Glazer Family are discussing internally whether to sell their ownership stake in Manchester United.
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. This week, Betway’s reported £20m partnership with Manchester United has reignited debate over football’s evolving betting sponsorship rul
Manchester United are reportedly closing in on the most lucrative training kit-only deal in football, with sources suggesting the club has wrapped up a £20m with Super Group-owned Betway.
This week’s Sponsor Spotlight sees three very different partnership plays, but all point toward the same trend – betting brands having to get smarter about visibility and long-term association with sport.
Sideline Moves: Manchester United star Maguire starts AI tech venture. Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.